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New Betting Sites for the Premier League

Although betting with an established bookmaker has its benefits, there are also advantages to placing your bets with a new bookie.

Several bookmakers launch throughout the year with some being very impressive, and others not being worth your time. With the English Premier League being the biggest football league in the world, and the most popular to bet on,, we’ve put together a list of the top 5 new betting sites for Premier League betting.

The sites that we have picked out for our list have launched recently and offer competitive odds, a good range of football markets, generous promotions such as price boosts or Acca Insurance, and all of them offer new customers free bets or other rewards when signing up and placing a bet. If you need some help on which teams to back in the Premier League, be sure to check out our football betting tips section where we’ll be covering matches throughout the season.

Here are our highest rated new Premier League betting sites:

Bet £20 Get a £10 Free Bet

+18. New Customers Only. Sign up using promo code b20g10. Min deposit £20. Min bet £10. Min odds 1/2 (2.0). Free bet valid for 7 days. Full T&Cs apply. begambleaware. #ad

Bet £20 & Get £20 in Free Bets

18+. New customers only. Min deposit £20. Max One £10 Free Bet & two £5 Bet Builder Free Bets.. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus tokens with Min 4/5 (1.80) odds req. Token 2& 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00) T&Cs apply. GambleAware.org #ad

Bet £10 and Get £30 in Football Free Bets

18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly #ad

Bet £10 Get £15 in Free Bets

New customers only. Max one £15 free bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus tokens 1 x £15 bets. Skrill, Neteller & Paypal not eligible. T&Cs apply. 18+. gambleaware.org #ad

Bet £10 & Get £40 in Free Bets

New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. 18+ GambleAware.org #ad

🎁 Welcome offer and free bets

Bookmakers are always looking for ways to attract new customers, and one of the most effective methods is to offer a generous welcome bonus. Of course, there are other things I factor in outside of the size of the bonus - a generous free bet package is easily offset by tricky terms and conditions and wagering requirements.

If a bonus has a short expiry date, a ridiculously high initial bet stake, too many payment exclusions, or overly complicated eligibility requirements, I'll tend to avoid signing up.

It’s not just new customers that need nice treatment. I also look for betting sites that have ongoing promotions for their existing customers as well. I'll be further impressed if a bookie's loyalty programs and VIP schemes are on par with its newcomer generosity.

For example, acca insurance or an odds boost are the type of promotion I tend to expect from all established bookmakers now, but an occasional promo code and exclusive specials for the punter who remains will set a sportsbook apart even further.

Of course, I’ll check out the odds at each bookmaker and let my readers know the best ones after a thorough comparison. If the odds come with price boosts and other odds-related bonuses, even better!

There is no point in me recommending a bookmaker if you can’t get your money in and out easily. All the operators I recommend have an array of banking methods and offer flexible deposit and withdrawal limits. I'll also be sure to let you know if I had to wait an age to cash out my winnings after bet settlement, or if the payout speed was negligible.

New Betting Markets & Features

Technology in sport has dramatically improved in recent years and now there is data available for practically anything that happens in a sporting event. In football, every inch that a player moves is recorded along with the tackles they make, their shots with each part of their body, the yards they cover and much more. All of this data allows bookmakers to calculate the odds of new betting markets and allow customers to bet on them. Many new bookies have fresh and exciting betting markets available which attract new customers and sets them apart from the other brands.

Along with new markets, some newly launched betting sites offer additional betting features. For example, Parimatch was launched in 2020 and is popular with horse racing punters with their ‘Lengthen The Odds’ feature being one of the reasons why. Lengthen The Odds allows customers to back a horse but also the winning distance if they’d like to increase the odds of their bet. New betting features such as this one can prove to be very popular and a reason to try out a new bookie.

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Greater Choice Of Odds

The odds of a bet determine how much your returns are if your bet wins. Bigger Odds = Bigger Returns and so it makes sense to always try and get the best odds possible when placing your bets. To do this, you’ll need to have accounts with more than one bookie so that you can see which one is offering the best odds. Not all bookmakers offer the same odds and there can be a considerable difference between them which is more apparent at higher odds.

Do UK bookmakers follow KYC procedures?

Yes. All UK bookmakers will have extensive Know Your Customer policies. Players will need to have their identity and address verified before they can withdraw cash, and in many cases, before they can even place a bet.

New Cricket Betting Sites

If you’re looking to bet on cricket then you won’t be short on choice when finding a betting site offering odds on the sport. New betting sites generally cover cricket matches taking place around the world all year long but some may cover leagues and competitions that others don’t.

As well as welcome offers, some new cricket betting sites offer promotions such as boosted odds, refunds and match-specific offers which are often worth taking up. Like other sports, you’ll also find bookies offering different odds on cricket betting markets and so it’s worth shopping around for the best odds and comparing the prices at the new betting sites with those available at the more established bookies.

The best new cricket betting sites are listed below.

1. Regular promotions 2. Range of cricket markets 3. Competitive odds

StarSports T&Cs. 18+ BeGambleAware

1. Bet £10 Get £30 2. Cricket offers 3. Great odds

bet365 T&Cs. Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Registration Required #ad

1. Bet £10 Get £60 2. Competitive odds 3. Regular cricket promotions

BetMGM T&Cs: New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: 2 x £10 Accas, 1 x £10 Horse Racing, 1 x £10 Football, 25 x 40p Free Spins on BetMGM Joker Cash Spree & 1 x £10 Reward Game. 7 day expiry. Max Live Casino winnings: 10x. Live Casino reward eligible on specific games. Stake not returned. 18+. Exclusions Apply. Full T&Cs apply. BeGambleAware.org

New Horse Racing Betting Sites

Many new bookies do not cover horse racing which is especially true with the white labels of Progress Play sites and some others. However, there are a few new betting sites to have launched in recent years that do offer horse racing and are in fact, very good at it.

Some of the best new betting sites for horse racing are listed below.

1. £20 In Free Bets 2. Regular Price Boosts 3. Live Streaming Of Horse Racing 4. Best Odds Guaranteed 5. Nice Website & App

Virgin Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+

1. Refund up to £25 2. Horse Racing-focussed 3. Regular racing offers 4. Trusted brand 5. Competitive Odds

BetGoodwin T&Cs. 18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org

1. Regular promotions 2. Worldwide racing coverage 3. Competitive odds

StarSports T&Cs. 18+ BeGambleAware

Unlike horse racing, almost every online bookmaker will offer odds on football matches and competitions. However, there are some better than others in may ways and so you should give some thought to which betting site you are using to place your football bets with.

Many of the established bookmakers such as Bet365, Betfred, William Hill and BetVictor are all great choices when it comes to football betting. However, new football betting sites are launched throughout the year and some of them offer more in terms of better odds, live streaming of football matches, football betting offers, price boosts and additional football betting markets such as fast markets and bet builders.

Below, we’ve listed some of the best new football betting sites to have launched recently.

1. Up to £50 in free bets 2. Regular football promotions 3. Competitive football odds

Fafabet T&Cs. New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days’ losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply BeGambleAware #ad

1. Bet £10 Get £20 2. Any bet can be boosted 3. Good mobile app

Kwiff T&Cs. New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Full T&Cs apply.

1. Bet £10 Get £20 2. Football-focussed bookie 3. Regular football promotions

LiveScore Bet T&Cs. *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org #ad

New Mobile Betting Sites

The vast majority of online bets are now placed using mobile devices such as smartphones and tablets. Punters are betting more and more when on the move and so sports betting sites have had to adapt by making their websites mobile friendly.

Unfortunately, not all mobile betting sites are as user-friendly as others with some being slow to load and difficult to navigate on small screens. However, some bookies have done a great job of making their websites mobile-friendly and many offer dedicated mobile betting apps that eliminate the need to manually log in or type the web address into the browser.

If you’re looking for the best mobile betting sites, we’ve listed our favourites below.

1. Bet £10 Get £20 2. Any bet can be boosted 3. Good mobile app

1. Bet £10 Get £20 2. Bet on a range of sports 3. Great app & mobile website

1. Refund up to £25 2. Mobile app 3. Mobile-responsive website

BetGoodwin T&Cs. 18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org

New UK Betting Sites Quick Find Select Bookmaker

Alternative Payment Methods

As the online gambling industry has expanded and improved over recent years, so have the banking options that are available to customers. It used to be that bank cards were the only way to deposit and withdraw from your betting accounts but now, there are often dozens of options ranging from e-wallets and pre-paid cards to even cryptocurrency.

Many new betting sites look for a USP to make them stand out from the more established bookies and one way that they can do that is by offering a greater selection of banking options to appeal to more customers.

Getting your money quickly after a withdrawal is also a huge bonus and some new betting sites offer Fast Funds which allows customers who are withdrawing to a Visa debit card to receive their funds in their bank account almost instantly.